Productivity in the Digital Economy—For Agents, Professionals, and Freelancers in the Philippines

Last updated on: Published by: Cherrey Mae 0

Service professionals, freelancers, and independent contractors in the Philippines may need to navigate the digital economy. As pressing commitments grow day by day, productivity demands innovative solutions.

Having only 24 hours in a day may not be enough for a lot of us. Every passionate professional need to hit the deadline and finish deliverables on time.

If you’re handling critical projects as a freelancer, you have to deliver before or on schedule. Those who are in leadership positions may also juggle competing commitments. Real estate professionals or insurance agents on the other hand must meet deadlines so investors can fulfill their obligations and lock their clients’ investments. Doctors, lawyers, and other professionals may have unique sets of obligations too. Yet like every other professional swamped with commitments, they too must level up their productivity strategies. 

Teachers are also becoming one of the professionals struggling to meet the demands of their job in this pandemic. After classes were adjusted from face-to-face to digital meetings, teachers are now becoming learners themselves. A roundtable hosted by Times Higher Education, with digital course provider Coursera, discussed the digital transformation at institutions in the Philippines. Among the university panelists were Ateneo de Manila University and De La Salle University.

Even before a pandemic, some of us were only going through the motions in our careers—jumping from one project after another or moving from one client to the next. It can become difficult to break away from this routine and find ways to make time more efficient. 

More clients, more commitments

The more clients you gained, the more you need to invest in ways you can better manage your time. These time-intensive activities can get the best out of those who are considered the finest in their industry. You may call yourself a pro in multi-tasking, but even that will not be enough for the tasks at hand. The more you become an in-demand professional in your industry, the more time gets demanded from you—not only from your clients but also from partners and other stakeholders.

Do you sometimes wish that you can replicate yourself with just a snap of a finger? While you are attending to clients, another version of you is running administrative work somewhere else. We don’t want to glorify being busy, but we want to enhance productivity.

Cloning may be an extreme example to highlight our need to self-replicate to accomplish tasks. There must have been some days when we wish for having a double to be possible. We can admit that this service is far from reality. As much as that will solve your issue, it’s just another tech that we will have to leave to biotech and robotics experts.

Delegating with digital services

You can delegate tasks to digital technologies that do not require as much time as you would otherwise spend on hiring another person. You may delegate your task to available digital services or SaaS (software as a service) for the free or paid version. 

For other tasks that demand logistics and mobility, you may not be able to clone yourself physically and have a version of you running around the city, but avail instead of the use of digital platforms by private companies or the government so you can do transactions online. 

Philippines Digital Transformation Strategy

Through the Department of Information and Communications Technology (DICT) with its Philippine Government Common Platform (PGCP), the government can improve its services and enhance the operational efficiency of its agencies. PGCP acts as the technical architecture, operating as a “Platform as a Service” or PaaS offering of the iGovPhil program to the whole of government.

The Full Digital Transformation Act of 2020 mandates all government agencies, government-owned and controlled corporations (GOCCs), instrumentalities, and Local Government Units (LGUs) to adopt a digital plan that aligns with the Philippine Digital Transformation Strategy 2022. 

The real estate sector in the Philippines can benefit from this innovation policy. A joint DENR-LRA Memorandum Circular No. 1 was issued on February 3, 2021. This is to provide the public with hassle-free land transactions. Land data in an online system will be shared among the Land Management Bureau (LMB) of the Department of Environment and Natural Resources (DENR) and the Land Registration Authority (LRA). Land registration status can now be tracked via LOTS (Land Online Tracking System), providing fast and easy access to your transaction status with any Registry of Deeds.

Global report on digitalization

In a 2018 survey, the global management consulting firm McKinsey reported that professional services were one of the top sectors contributing to digital revenue. The professional services sector has not fully reached its potential, achieving only a 25 percent tipping point compared to the high-tech sector with 100 percent.

In this same report, McKinsey highlighted that playing the platform economy is an “in the money” option. The risk comes in not adopting and that the intrinsic value is in the digital platforms themselves.

Establishing a digital operation does not only solve productivity issues but is also an essential growth strategy. Putting your digital operations at a standstill can break your momentum. Also, not having one may also affect your operations in the next three months or even years ahead. Change is necessary at this point. We need to evolve before the situation forced us to.

Cherrey Mae P. Bartolata

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About Cherrey Mae

Cherrey Mae is an advocate of smart cities and digital innovation. She considers herself a tech optimist and global thinker.

Cherrey is in the real estate business for 10 years, working with real estate developers and realty firms for sales, marketing, training; and performance and team management. She studied Information Technology and Real Estate Management at the University of Cebu and earned her degree in Business Administration at Cebu Institute of Technology. She specializes in developer and condominium sales.


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