CLI – Accor Partnership to bring Sofitel and Mercure hotels to Cebu

Last updated on: Published by: Cherrey Mae 0

Cebu Landmasters Inc recently announced its partnership with Accor, a world-class French hotel group, to bring the Sofitel and Mercure hotel brands to Cebu.

These two luxury and mid-scale hotels will be housed in CLI’s two upcoming mixed-use condominium developments in Cebu Business Park and downtown Cebu.

This partnership provides the hotel operations to CLI’s two mixed-used condo projects Masters Tower Cebu and Patria de Cebu.

Sofitel Cebu - Masters Tower in Cebu Business Park
PHOTO BY ACCOR

Sofitel Cebu City, a five-star luxury hotel,  will have 195 rooms and will be the main tenant of the Masters Tower Cebu. Designed by United States-based Skidmore, Owings, and Merrill, this condo project is set to debut in 2025.

According to Accor, Sofitel Cebu City will encourage guests to ‘Live the French Way.’

“We are extremely pleased to be expanding our footprint in Cebu with the signing of Sofitel Cebu City. Our partners’ commitment to a long-term partnership with Accor in these difficult times demonstrates the trust and the confidence they have in our group, the popularity of our brands across various segments, our proven track record of operational excellence and the relationship-driven approach and flexibility towards owners and investors.” said Garth Simmons, Chief Executive Officer, Accor, Southeast Asia, Japan and South Korea.

The 182-room midscale hotel Mercure Cebu Downtown will be located at the heart of downtown Cebu City’s heritage district. The hotel is part of a new mixed-use development project, Patria de Cebu, which is a collaboration between CLI and the Archdiocese of Cebu. The project is set to open in 2024.

Accor also carries Raffles, another world-renowned luxury hotel brand, and other brands Hyde, Novotel. Movenpick is also a brand of the hotel giant – making the future Sofitel and Mercure the second and third hotels of Accor in Cebu.

The hospitality giant boasts its augmented hospitality service described as, “to reimagine hospitality not as a place or service, but infinite connected moments, whether you want to Live, Work, or Play.”

Accor has committed to 17 hotels in its pipeline across the Philippines. This is a result of Accor’s proactive move to help real estate developers optimize development projects in capitals, key cities & resorts, major domestic destinations, and tourists destination.

Earlier this May, CLI entered a P3-billion notes facility agreement with BPI Investment Management, Inc. (BIMI) to partially fund the P12-billion capital expenditure (capex) set for the year. This year’s capex would be used to fund the development of its new projects.


For more information on CLI projects, e-mail: invest@cherreymae.com


About Cherrey Mae

Cherrey Mae is an advocate of smart cities and digital innovation. She considers herself a tech optimist and global thinker.

Cherrey is in the real estate business for 10 years, working with real estate developers and realty firms for sales, marketing, training; and performance and team management. She studied Information Technology and Real Estate Management at the University of Cebu and earned her degree in Business Administration at Cebu Institute of Technology. She specializes in developer and condominium sales.

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